For the first time in 23 years – and only the sixth in its entire history – BMW has unveiled a new logo intended to give a fresher look to its historic emblem. The new flat design includes a ...

If you thought BMW’s emblem was reminiscent of its days as an airplane manufacturer—you’re wrong. If you thought the logo’s “Roundel” portrayed a spinning airplane propeller—you’re ...

BMW’s previous logo made its debut in 1997. The company has had six logos in its 103-year-old history, all of them largely similar. Fans have long speculated that the inside of the most recent ...

BMW explains the history of the logo (in German), but we’ve translated some of that here: Check out the rest of the history here, and let us know what you think. Jake Lingeman Jake Lingeman has ...

BMW has unveiled a new logo, as part of an update to its brand identity. The new, flat version of the familiar roundel is one of the “first steps” of the updated identity, according to the company. It ...

The flat logo replaces BMW's previous logo ... its logo since it was first registered in 1917 with a transparent ring, meaning it will take on different colours and patterns depending on what ...

The BMW Motorsport logo surrounds the brand's standard logo ... On top of the trip to the history books for the way its new vehicles will look, BMW said 2022 will be an exciting year.

The badge was next to a modern BMW logo with Pride flag colors in it. The image was captioned: "I've opined that pride symbols are the Swastika of our times. BMW have kinda proved it!" Together ...