In a world dominated by social media and ever-growing content proliferation, it’s easy to overlook, or under invest in, one ...

A strong brand experience is the result of carefully orchestrating every interaction a customer has with the brand.

While the graphic logos of Duracell, Tiffany, or Corona may not immediately come to mind, the copper top, the robin’s egg ...

This lack of clarity made it more difficult for people to recognize and therefore remember the logo. Brands like Coca-Cola, McDonald’s, and Nike have logos that are instantly recognizable.

is similar to that of Hauser’s coffee brand, Free Rein, because they both have “two overlapping letters.” Bosque Ranch has been using the overlapping “BR” logo since 2004 and launched a ...

Toyota hired California-based Molly Designs, renowned for creating signature brand colors like Kawasaki Green and Yamaha ...