Best Western is changing its logos after 22 years with a blue, yellow and red ... Best Western Premier, Vīb, BW Premier Collection and GLō, a new concept the company plans to offer for new ...

Best Western Hotels and Resorts, as it will be called, will debut a new logo for the first time since 1993. Skipping the US Travel 2025 🌴 This country's safest A spotlight on America ...

Best Western logos from 1948 to 2015. For the first time, Best Western plans to add five-star hotels to the upper end of its portfolio, BW Premier Collection, though details are yet to be revealed.

Until WorldHotels, Kong, who has been leading the transformation for Best Western to offer the full multi-tier brands, has reached to only upscale and upper upscale with the soft brand, BW Premier ...

Best Western Hotels & Resorts is rolling out a third soft brand as the company looks to take the upper midscale segment by storm. The Phoenix-based chain introduced the BW Signature Collection by Best ...

Best Western International introduced the launch of two new global hotel brands on Thursday: Vib (as in vibrant), an urban boutique hotel concept, and the BW Premier Collection, a soft brand focusing ...