Apple is getting ahead of the back-to-school rush with a trio of creepy, college-themed ads aimed at students — just in time ...

Apple today shared a trio of spooky "Mac to School" ads on its YouTube channels. The videos highlight three useful Mac features for students, including AirDrop, iPhone Mirroring, and Apple ...

Erik Messerschmidt was DP on the visually rich campaign, which pushes Mac features including Apple Intelligence’s Writing Tools.

The timing could affect families buying devices for students going back to school in the fall. Reuters’ report does not specifically address how Apple and its stores may be affected, but ...