The New Balance 471 is a brand-new everyday sneaker inspired by the 320, which launched in 1976 as the company's first shoe ...

On Monday evening, New Balance and Los Angeles Dodgers designated hitter Shohei Ohtani officially revealed the two-time American League MVP’s logo. As the only player in MLB history to ...

Ohtani, who signed a 10-year, $700 million deal with the Los Angeles Dodgers in December, released the logo in collaboration with New Balance. It features a black-and-white depiction of Ohtani ...

The logo New Balance created with Ohtani is not about hitting or pitching, though. Instead, it is about a mindset on continuous improvement. Stemming from the Harada Method, which involves mapping ...

Burn Rubber linked up with New Balance again to style the 572, drawing inspiration from the soft drink Vernors. The creation of Detroit pharmacist James Vernor in 1866, Vernors is described as the ...

Now Ohtani, who practically prints money faster than some countries at this point, added another win before Opening Day when he unveiled his personal logo with New Balance on Monday. MORE ...