Moskowitz added that animation and imagery should enhance design, without distracting customers. U.S. Bank recently developed and began rolling out a font called "U.S. Bank circular." Schmidt said the ...

But how do you let the masses know what it’s like to really be you, the bank, in your everyday functions, processing financial spreadsheets and taking companies public? You design your own font.

Investment bank Goldman Sachs has released its very own typeface – but there is a catch for anyone who wants to use it: you must not use it to criticise Goldman Sachs. The company’s new font ...