The debut PLAY-DOH Barbie collection highlights the PLAY-DOH Barbie Designer Fashion Show Playset, which features a 2-in-1 runway and design studio playset, fashion-making tools like the ruffle ...

Target's 2024 top toy list has exclusives including LEGO Disney and Star Wars sets plus Marvel toys including Spider-Man action set.

Other athletes being turned into Barbie include Canadian soccer player Christine Sinclair and French boxer Estelle Mossely.

Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first AI-powered product later this year, the Barbie-maker said on Thursday.

Check out our list of the best early Barbie Dreamhouse & Camper deals for Black Friday, including all the latest offers on Barbie Malibu House, Deluxe Special Edition & more playsets.BOSTON, MA ...

Barbie brand honors the profound impact of sports in igniting confidence among young girls by: Honoring nine women in sports who have broken boundaries around the world with one-of-a-kind Role ...

Taking advantage of the popularity of the hit TV show, you can now have your very own Ted, Rebecca and Keely dolls as part of the new collection of Barbie dolls.

5 lucky winners will be in with a chance of winning the Hot Wheels Ultimate Garage and the new Barbie Dreamhouse!

Barbie, a “Beast Lab” and an interactive digital pet are predicted to be among the top-selling toys this Christmas as the industry prepares to take an expected £1 billion from shoppers over ...