Here's how Pake Freeman, the New Home track coach, came up with the baseball team's new logo, featuring Leonard the Leopard.

Advertising patches on baseball uniforms ... A gigantic logo is perched over the left field wall, and two more are painted onto the turf on either side of home plate. But it is the sleeve patches ...

“Soccer fans have embraced the Orlando City Lions, and now it’s time to step up to the plate ... Baseball city,” Williams said. But that logo. Ugh. Aside from pointing out that Florida is ...

David Pierce is editor-at-large and Vergecast co-host with over a decade of experience covering consumer tech. Previously, at Protocol, The Wall Street Journal, and Wired. Two years from now, in ...