Being Frenshe, the wellness-minded beauty brand that Ashley Tisdale founded with incubator Maesa in 2022, is on track to ...

Here’s how Alison Haljun and Christin Powell built Kinship by combining biotech-backed skincare with standout Gen Z ...

Alpyn Beauty founder Kendra Kolb Butler is hitting refresh on the brand as it gears up for growth. The brand is growing literally, by sales, in product assortment, by launches, and in shelf space ...

While the sport still grapples with a stark gender gap on the track, female presence is growing steadily. According to ...

Huda Beauty, the globally renowned beauty brand, proudly announces that it has reclaimed full ownership as an independent brand following the conclusion of its eight-year partnership with TSG ...

e.l.f. Beauty stock took a hit last week from analyst Carson Block at Muddy Waters. He failed to quantify the unquantifiable sticky quality of the brand.

The hair tool brand’s first foray into AI is an a curl finder quiz designed to help consumers address ‘common confusion ...

After spending decades developing products for brands like Aveda, Laura Mercier, Révive Skincare and Perricone MD, beauty veteran Liz Martin is innovating for a brand of her own. Launched in 2024 ...

From luxe creams to skin-saving pillowcases to at-home facial tools, these best beauty gift essentials will delight even the most discerning beauty lovers.

Explore the best Black-owned beauty brands redefining skincare, haircare, and makeup—featuring Fenty Beauty, Cécred, Pattern, Topicals, and more E! Shopping Editor-approved essentials.

There’s a new billion-dollar beauty brand in town. On Wednesday, E.l.f. Beauty announced that it would acquire Hailey Bieber’s Gen Z-loved line, Rhode, for a cool $1 billion. The sale was ...