Achieve 2025's hottest makeup trend with these cherry red lipstick, eyeshadow, and blush must-have beauty products.

The red lips phenomenon has been a timeless symbol of glamour and empowerment, captivating audiences for decades. Whether it’s a classic matte red or a bold, glossy finish, the allure of red lipstick ...

But it's always exciting to see the boundary-pushing ideas, which often inspire real-life trends, make their catwalk debut.

Elle beauty director Kathleen Hou adds that Always Red is “used all the time on Vogue China covers. It’s like Ruby Woo in liquid form.” The lip stain was called out by multiple professional ...