A Behr chemist does a swirl test on two freshly poured samples of paint for quality control. One is from a production batch, the other from a control batch. Paint is filled into cans at the Behr ...

Alongside Cedar, Behr is also unveiling the brand's second annual Curb Appeal Collection, featuring 45 on-trend exterior paint colors that can be used to tackle big and small outdoor projects.

Tanuja Singeetham, Vice President of Digital Marketing at Behr Corporation, discusses artificial intelligence, chatbots, machine learning and color selection with Vivian Rosenthal, Founder of Snaps.

Picture all the paint color choices under the sun, and a rainbow of endless options likely comes to mind. But for Behr ’s 2024 Color of the Year selection, the leading paint company has decided ...

The Curb Appeal Collection, including Cedar, the 2025 Exterior Stain Colour of the Year, offers approachable, on-trend shades ...

Behr’s white paint, Climate Change, seems to call up associations that buyers might not want on their walls. Photo-Illustration: Curbed; Photo Getty Images Behr’s white paint, Climate Change ...

A company doesn't last seven decades without the trust of its customers. Since 1947, Behr has offered paint, primers, stains and other products to help people transform every room in their home.

Today, Behr Paint Company announces its highly anticipated 2025 Color of the Year: Rumors, a deep and dynamic ruby red that empowers DIYers, designers and paint professionals to create impactful ...

In 2022, Behr brought together DIY influencers to compete in projects, using the company's products, over the course of four weeks on TikTok, all in the pursuit of being named "Behr's Ultimate DIYer." ...