The ads will debut May 13 and are filmed in black and white with the only color coming from the Best Buy employee's blue shirts. Best Buy is hoping the new ads and positioning of its employees as ...

According to a press release from the company, “the creative elements of the refreshed branding include an updated Best Buy logo and a new look and feel with updated colors, photography and ...

The logo change is accompanied by a subtle website refresh and a new ad campaign as the company looks to reposition itself from simply a place to buy electronics to more of an experience.

Best Buy has launched a new logo, which is the one on the right. For the first time in three decades, Best Buy has a new logo. The electronics store launched its new-look logo Wednesday to make it ...

Best Buy has redesigned its iconic logo. It sets the company’s newly updated wordmark free from the giant yellow tag it’s been confined in for the past few decades and reduces the tag to a ...

Best Buy's yellow-tag logo dates back to the 1980s when the retailer was transitioning from Sound of Music stores to a national big-box retailer focused on electronics and competitive prices.