“The more simple things are, the easier it is for you to like it. Your brain says, ‘This makes sense so it’s good!'” Cooper says. “A lot of [the early logo designs we reviewed] were ...

Of course, the fact that the Steelers helmets have a void is as recognizable as a second logo would be, but nonetheless, it's an odd choice. Here's why the helmets are displayed the way they are.

The logo is the most recent in a series of marketing moves that seem aimed at doing just that. In 2018, officials rolled out an advertising campaign aimed at attracting new hires.

Best Buy has redesigned its iconic logo. It sets the company’s newly updated wordmark free from the giant yellow tag it’s been confined in for the past few decades and reduces the tag to a ...