Beyoncé her hair have always led beauty trends, especially for hairstyles. Her hair was a canvas for artistic expression, ...

Three years later, the company faced accusations of “white-washing” Beyonce’s skin in adverts, through airbrushing and dying her hair strawberry blonde. L’Oreal vehemently denied the claims.

“Wigs are usually treated with preservatives and you can be a bit more aggressive color wise than you can with natural hair,” she says. But “Beyoncé always wanted [her hair] to be lighter.

Beyonce’s fans accused L’Oreal of “whitewashing” her when she appeared in a two-page magazine ad for its L’Oreal Paris’ Feria hair color product in 2008, The Guardian reported.

Celeb colorist Rita Hazan shares the story behind the superstar’s “dramatic” new hue for her Renaissance World Tour Andrea Lavinthal has 20 years of experience as a writer, editor and ...

“Wigs are usually treated with preservatives and you can be a bit more aggressive color wise than you can with natural hair,” she says. But “Beyoncé always wanted [her hair] to be lighter.