A. Bill Elliott’s first sponsor in the NASCAR Cup Series was Harry Melling. Q. How much did Coors pay Bill Elliott as part of the sponsorship deal? - + A. Coors reportedly paid $400,000 to Bill ...

Bill Elliott has the history ... Talladega and Daytona. Elliott and the red-and-gold No. 9 Coors Thunderbird more or less ruled the high banks in the mid-1980s, before the safety-oriented mandate ...

Bill Elliott seemed almost too good to be true when ... Melling Industries and Coors Brewing. With on-track success, though, came off-track change. He quickly became an international sportsman ...

Few, if any, stock-car drivers have captivated NASCAR fans as quickly as Bill Elliott ... And even if Elliott stays with Melling, a change in team sponsorship seems to be forthcoming. Coors ...

When Bill Elliott says fast ... turbocharged prototype sports car ran 222.971 mph. Elliott's '87 ride was a No. 9 Coors Light-sponsored stock T-Bird held to the ground by a tiny spoiler, held ...

(Photo by ISC Archives via Getty Images) ISC Archives via Getty Images At 29, Bill Elliott and the No. 9 Coors Light Ford of Melling Racing had won three of the first eight races of the Winston Cup ...

When Bill Elliott climbed into his Ford on a ... What wasn’t in short supply was perseverance. The lanky, red-headed Elliott lasted long enough to catch the eye of Michigan industrialist Harry ...

The Winston Million program was perfectly timed for driver Bill Elliott, whose 1985 season was one of the best in the sport’s history. When the R.J. Reynolds Tobacco Co. arrived on the scene in ...

This will be the third time Chase Elliott will have a scheme of his father’s for the Throwback Weekend. In 2015, his scheme was based on the Coors car Bill Elliott drove in 1985, the year he won the ...