It’s not HBO, it’s Max — but the new standalone logo for Warner Bros. Discovery‘s streamer now certainly looks like HBO’s at a glance. The Max streaming service has quietly launched a ...

And most recently, a rebrand for Max has brought its logo and color scheme more in ... Discovery has traded the Max blue for the traditional HBO black and white monochrome. We remember when ...

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding. Max is trading its bright blue branding and logo for a black-and-white ...

The new logo reflects the black-and-white color palette of HBO’s branding and retains the circle inside the counter of the A in “Max,” a callback to the circle inside the “O” in the HBO ...

The decision comes about two months after the Max logo was resigned to look more similar to the classic black-and-white HBO logo. Shauna Spenley, Global Chief Marketing Officer of Direct-to ...

The jump to black-and-white branding is not Max's first ... the dotted "a" in the middle of the Max logo evoked another dotted logo vowel: the "O" in HBO. At the time, CEO David Zaslav attributed ...

Max LOGO, HBO Max has become Max per Warner Bros ... But hey, the return of black and white to Max’s branding makes us think they’re onto something… Maybe one day soon the streamer will ...

Two years after rebranding from HBO Max to just Max with new a bright ... This time, it’s swapping blue for a metallic black and white logo. According to Max, the color change is part of a ...

The jump to black-and-white branding is not Max’s first aesthetic intervention. When Warner Bros. first launched the streamer in 2020, it was introduced to the market under the name “HBO Max ...