The Blue Note is dead. Long live the Blue Note. The St. Louis Blues unveiled an updated brand identity on Tuesday, embracing a lighter hue of blue, a slightly restyled note logo, and the introduction ...

Pharma companies are always talking about moving ‘beyond the pill’, and Pfizer’s new brand identity embodies that – it’s decades old pill-like logo has been replaced with a DNA double ...

Saks Fifth Avenue last month unveiled its new logo, nicknamed DNA, which appears on its shopping bags and will eventually work its way into nearly every aspect of the store.

The St. Louis Blues announced Tuesday that the team is starting a brand evolution that will include new primary home and away uniforms as well as a new version of the iconic Blue Note logo.

The newly unveiled logo is encased in an outline of the state of Ohio, reinforcing the Blue Jackets’ role as Ohio’s sole NHL ...

Is it our education or income? What about our social media habits? Take the What’s Your Political DNA Quiz here to find out where you fall on the political spectrum.

People with blue eyes have a single, common ancestor, according to new research. A team of scientists has tracked down a genetic mutation that leads to blue eyes. The mutation occurred between ...

DNA or deoxyribonucleic acid is the basic hereditary material present in all the cells of an organism and basically provides a blue print for the cell’s functions, growth, reproduction and death ...

Newly sequenced genomes of blue whales in the Atlantic Ocean contain "unexpectedly high" levels of fin whale DNA, hinting that the two species have been interbreeding much more than previously ...

Blue light exposure increases genetic mutations in yeast, suggesting potential risks for other organisms, requiring further research.

The Buffalo Bills' logo ranks among one of the most iconic in the NFL today, and in turn, one of the most enduring. Last Friday, April 5, officially marked the ...

DNA methylation is an epigenetic mechanism used by cells to control gene expression. A number of mechanisms exist to control gene expression in eukaryotes, but DNA methylation is a commonly used ...