If you were around and brand-aware in the 2000s, you'll recall an earthshaking shift in the soda sphere when Pepsi revealed an update to its iconic "globe" logo. Prior versions dating back to 1973 ...

The St. Louis Blues announced Tuesday that the team is starting a brand evolution that will include new primary home and away uniforms as well as a new version of the iconic Blue Note logo.

If someone were to ask you to draw the Pepsi logo from memory, what would you draw? A circle, perhaps, with the red, white and blue stripes that are emblematic of the brand. The word “Pepsi ...

The first interesting tidbit to come out of the study is that black and blue logos dominate the tech industry, accounting for 53% of the total best-performing brand logos in the world.

Pepsi fans will see an update to the brand’s iconic logo this fall when it celebrates its 125th anniversary. The remaking of the globe logo is the first update in 14 years.

Digital installations, each featuring the re-designed globe logo, rose above iconic international landmarks in a blaze of pulsing electric blue and black, carrying the brand into its new era.

Released to mark the brand's 125th anniversary, the rebrand aims to draw on Pepsi 's history while focusing on its future and its "commitment to Pepsi Zero Sugar". Pepsi has unveiled a logo that ...