Scrunchies, a seriously frivolous accessory, are being championed by NZ fashion. Why? Photo / Marissa Findlay The scrunchie dropped out of popularity throughout the 2000s. Now, NZ fashion ...

This year has seen hair accessories become bigger, better, bowier. The more-is-more philosophy has extended to scrunchies, that 90s hair accessory that has recently all but commanded tied-up tresses.

A scrunchie should be shown-off—not hid in a low bun. Wear one with a bow high on the top of your head with loose, messy waves for the coolest effect. ASOS Plisse Scunrchie, $9.50, asos.com.

If you consider the scrunchie a relic from aerobics classes gone by, think again. The ‘90s phenomenon is back in a big way, with designers like Marc Jacobs and Missoni working luxe versions into ...

NASA astronaut Pamela Melroy wore a blue scrunchie to space, which is memorialized in the Smithsonian even today. Sponsor Message. But like all trends, the scrunchie era came to an end.

From Michael Phelps’ decked-out American flag headphones to Serena Williams’ red, white and blue scrunchie, we’ve rounded up the top style moments to check out from the Games, below!

Supreme Court Justice Ruth Bader Ginsburg, women's rights advocate and accessories icon, has just given some insight into her years-long love affair with scrunchies. To give some context, back in ...

NASA astronaut Pamela Melroy wore a blue scrunchie to space, which is memorialized in the Smithsonian even today. But like all trends, the scrunchie era came to an end.