News

If you're wondering if you should get a modern perm à la Hough, here are some questions to ask yourself: 1. Do the benefits of having a permanent body wave (i.e. less styling time) outweigh the ...
The exact technique and application method behind your body wave perm, or wavy perm, will totally differ depending on your hair type, the look you’re going for, and, most importantly ...
"They are certainly not your mother's perms from the '80s!" he says. "I have a lot of clients that come in requesting soft, natural waves, so we do what's called a body wave. It's perfect for them.
“If you have always wanted to try on a curly look, go for a perm or body wave. Want the perfect beauty texture without the effort? Try on a beachy wave.” Spiral perms are the most traditional ...