Today I’m sharing three examples of a format called the Broadside Booklet fold. It’s a chameleon of a format that presents as a booklet without any binding mechanism, and transforms into a poster.

DC Comics have finally released a first look at the fold-out poster that will be included in next week’s Superman Unchained #1.Featuring art by Jim Lee, one side of the poster features Superman ...

There are many permutations of book folding, an art form that involves folding pages of a hardcover book — sometimes combined with cutting the paper — within the book’s own binding.

In a Fold of the Week first, Trish is sharing a brilliant format that was used in a successful mail campaign, but with one condition—that the creative and the client would not be disclosed to ...

Marvel will celebrate the 'Avengers' 50th anniversary with a special 6 foot mega fold-out poster. Illustrated by Daniel Acuna, the poster will come bundled with a special polybagged edition of ...