Social media post promoting book reviews to a BookTok audience. BookTok's rise in popularity has lead to people sharing their reading habit online. (Instagram/@booktok.reviews) In a digital age ...

Colleen Hoover might be the forever queen of BookTok, but her steamy romance novels aren’t the only books that had Us hitting our reading goals this year. While not every novel on the list was ...

Maas is the poster child for “BookTok,” a category defined by Circana BookScan as authors and books that are featured prominently on the video app TikTok or those identified by bookseller ...

The Romance and Fantasy genres dominated BookTok in 2023 and they won't be slowing down in 2024, if upcoming book releases are any indication. In 2023, among the big genre winners on BookTok were ...

“It Ends with Us” was supposed to be BookTok’s foray into Hollywood. Book-to-screen adaptations are nothing new, but this one showed a new flavor of success. It showed the influence of the ...

TikTok's book community has been responsible for millions of dollars of book sales and made authors household names. Here are 21 of BookTok's biggest hits of the year ...