In November, a chasm opened in the middle of one of the most popular online reading spaces. It started after the election, as political chatter bled into BookTok.On one side of the app, readers ...

What began as a cozy nook on the corner of the internet, #BookTok has quickly transformed into a global phenomenon, accumulating 370 billion views, with over 52 million creations ...

BookTok creators who voted for Harris, or were strongly against Trump, began stitching these videos with their own rebuttals.. “Reading is political. Books are political. Being literate is ...

In recent years, BookTok has taken the literary world by storm, inspiring readers to explore new genres and discover hidden ...

As of December 2023, ‘#BookTok’ has cultivated over 200 billion views on TikTok, and has become one of the largest communities on the platform. In relation to this, BookTok has single-handedly ...

BookTok became the sort of online literary hub that Goodreads and YouTube (“BookTube”) did not have the capacity for — short videos of real people discussing real opinions.

However, many readers are heavily critical of the BookTok and Bookstagram phenomenon. They argue that these new developments are creating a toxic culture demonizing the art of literature.The promotion ...

As reading gets popular, there are a lot of opinions flying around. BookTok, a subculture of TikTok, boomed in 2020, right around the time of the pandemic.With an astounding 52 million hashtags, it’s ...

BookTok first formed around 2020 and already by the end of that year Bloomsbury saw a 220 percent rise in profits.By 2021, book sales in the U.S. rose 9 percent to reach 825.7 million print sales ...

Much like the revelations in the Skinner piece, BookTok’s explosive influence has catalyzed change—revolutionizing reading culture and turning what was once a private, introspective experience ...

Maas, McFadden and Emily Henry, the seventh-best-selling BookTok author, all have new releases among the bestselling new books of 2024 so far with House of Flame and Shadow (536,346 print sales ...