"Any of the 5 billion people on social media can get brain rot," says Small. Teenage girls are the biggest users. They spend nearly three hours a day on social media feeds.

Now young people are asking their parents to read out "brain rot" words and expressions such as "Raise your ya ya ya," "delululu," "mama girl behind you," "skibidi" and many more.While the parents ...

Brain rot, a phrase popular among Gen Z and Alpha, is also a notably self-deprecating term, Benjamin K. Johnson, Ph.D., an associate professor of advertising at the University of Florida, ...

Brain rot is a pretty graphic term, but don’t worry, your brain isn’t actually rotting, says Amanda Elton, PhD, an assistant professor of psychiatry at University of Florida.

The Japanese comedian and TV personality sent the internet into overdrive almost 10 years ago when he came up with the ...

FOX 32 Chicago. Doctor explains what 'brain rot' is and how to avoid it. Posted: December 16, 2024 | Last updated: April 29, 2025. Gen Z really knows how to come up with new slang.

Effects of social media on the brain. Many of us suspect we spend too much time scrolling—a concern underscored by Oxford University Press selecting “brain rot” as 2024’s word of the year ...

Experts explain whether "brain rot" is real, a sleep scientist shares the best time to set your alarm to avoid hitting snooze, and more from TODAY for June 6, 2025.

But “brain rot” is a word that the kids seem happy with. This is their slime era, and it conjures something that’s runny, oozy, squishy-squelchy; it’s as funny and gross as the Garbage ...

I wouldn’t say brain rot is entirely without its purposes, though. As someone who is Very Online, I find it really helpful to be clued up on the latest trends and pop culture moments.