Emotion and vulnerability are celebrated in advertising, but often lacking in leadership. It’s a double standard marketers ...

Go beyond transactions and build deeper connections with your customers for long-lasting brand relationships. The post 7 ways to boost customers’ emotional connection and loyalty with your brand ...

Successful radio stations win in competitive formats because they own a primary one-word or one-phrase positive emotion in listeners' minds.

Why did Aritzia open a café inside its flagship store in Toronto? Why did Burberry pivot from fashion photography to cinematic ads that transport viewers into dreamlike sequences? And why is Simons, ...

Latent inhibition is the brain’s way of protecting itself from overload. When we see something repeatedly and it doesn’t ...

To mark five decades of Smiley, Creative Review commissioned five exclusive artworks to explore how brands can build an emotional connection In 2022, the Smiley brand turns 50. Over that time, the ...

Lessons for Marketers: Keep your Brand atop the Tree The takeaway is clear, and I’ll repeat this ad nauseum: As you craft campaigns—especially at Christmas—let emotion amplify, not ...

In today’s highly competitive business environment, it is no longer sufficient for firms (particularly small and medium-sized ...

Learn how modern loyalty programs are evolving to foster deeper customer relationships through personalization, seamless ...

Instilling emotions via campaigns in building brands Marketing is about more than selling; it's about understanding consumers and creating emotional connections.

Brand loyalty extends beyond habitual purchasing to represent emotional connections built over time. From company communication styles to product quality and ...