These are the brands that have clearly demonstrated emotional intelligence, that have shown emotional empathy to their target audience. They understand the current, heightened emotional state of ...
To mark five decades of Smiley, Creative Review commissioned five exclusive artworks to explore how brands can build an emotional connection In 2022, the Smiley brand turns 50. Over that time, the ...
Design agency Taxi Studio’s founder and CCO Spencer Buck argues that brands need to stop positioning themselves around logic ...
Her emotions were very different from Brand's. The fact that the British rider did not win actually did not affect her. "Lucinda and Ceylin are so strong, I was delighted I could still sprint to ...
Ahead of SXSW 2025, Beki Winchel explains how immersive experiences can create brand gravity: that deep emotional connection ...