These are the brands that have clearly demonstrated emotional intelligence, that have shown emotional empathy to their target audience. They understand the current, heightened emotional state of ...
Women are more likely than men to feel emotionally connected to fashion and beauty brands. The top emotions consumers associate with positive brand connections are interest, trust, optimism, ...
To mark five decades of Smiley, Creative Review commissioned five exclusive artworks to explore how brands can build an emotional connection In 2022, the Smiley brand turns 50. Over that time, the ...
Design agency Taxi Studio’s founder and CCO Spencer Buck argues that brands need to stop positioning themselves around logic ...
Ahead of SXSW 2025, Beki Winchel explains how immersive experiences can create brand gravity: that deep emotional connection ...
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Both on podium, but different emotions for Brand and Bäckstedt: "I struggle with that turn every year"Her emotions were very different from Brand's. The fact that the British rider did not win actually did not affect her. "Lucinda and Ceylin are so strong, I was delighted I could still sprint to ...
By aligning with the unique emotional drivers of diverse audiences, the Feels Barometer empowers both global brands navigating local markets and single-market brands to better understand the ...
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