Arm & Hammer has a rich history dating back to 1846. Originally, the brand sold a baking soda product, but the deodorizing benefit associated with the brand allowed it to extend into a host of ...

It seems that everywhere we look these days we see brand extensions. Jim Beam's name is now on barbecue sauce, Dannon is selling Dannon water. The Sony name is on everything from Playstations to ...

The iced tea company Arizona, for example, should probably have stuck to its delicious beverages instead of dabbling in the dip market. Parham Santana, a brand extension consultancy, took a poll ...

Discover RH's strong Q4 2024 performance with 18% revenue growth and strategic insights on product innovation, inventory strategies, and global ...

The success of brand extensions is crucial for businesses. This study examines the performance of successful and failing new brand extensions. Repeat purchase and penetration data of new brand ...