A brand extension occurs when a company uses its established brand to introduce a new product category, leveraging its reputation and customer base to a new market, with great potential to go right.

“If the reputation of a company’s products and services ... to share my thoughts on the topic of ‘Your Personal Brand As An Extension of Your Employer’s Brand’ at the Make Your Mark ...

Brand extension is a commonly deployed strategy ... Having invested in creating a brand, it is a logical step for a company to leverage the brand equity by expanding its portfolio.

When a company rolls out a new product that carries slight differences from its existing product lines, it is part of a product line extension, according to Brand Marketing Blog. One object of a ...

If corporate brands and sales are already faltering, brand extensions are sometimes viewed as a way to save the company from additional erosion by nervous executives. This strategy has rarely worked.

The brand extension lands with a bouncy ad campaign running on social ... and refreshing old ones to stay relevant with choosy consumer groups like Gen Z. The company last year bowed Starry, a ...

Another exciting area for the company is taking their brand power and innovating through brand extensions. Think about Pottery Barn. The company was founded in 1949 and acquired by Williams Sonoma ...

Then, Ojeaga explains the problem her company is trying to solve by showing ... starts differentiating Nourie from other hair-extension brands by highlighting what the product offers customers.