Consumers say they feel most emotionally connected with brands that come across as caring about people like themselves, according to recent research from CustomerThermometer. The report was based on ...

Here are five key ways employee recognition can strengthen your brand. Recognition isn’t just about making employees feel good; it’s about driving engagement. Employees who feel valued are ...

Building customer loyalty is a key goal on brands and retailers' agendas, but according to new research from SAP Emarsys, 83 percent of consumers feel undervalued by the brands they remain loyal ...

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...