Each moment is an opportunity to craft your personal brand. Make it count, make it memorable, and let your brand speak long ...

Francois, a 13-year influencer, shared the personal mistakes and industry changes that led to her brand deals and content ...

Instead of relying on celebrities, brands are controlling the message by making their own social media videos. You may not ...

For brands trying to tap into the Gen Z market, a genuine connection is everything. Raised on digital platforms, hyper-aware of marketing tactics, and drawn to authenticity over aspiration, Gen Z ...

First, shoppers squeezed by inflation began ditching name-brand snacks and drinks in favor of lower-price store brands. But now, with costs for coffee, eggs and other basic grocery items surging ...

Luxury brands feel the sting as Chinese growth slows. By Mimosa Spencer. July 17, 2024 5:04 AM UTC Updated July 17, 2024. Item 1 of 5 People stand with Hermes shopping bags as they ...