Yellow Tail, the budget-friendly Australian wine brand known to college students ... the company is tweaking its ...

to completely new logos that left our kangaroo roots behind. What the process highlighted was that both internally and externally our Roo had become a beloved part of our brand,” writes the design ...

The club hired two brand agencies to come up with the logo. "It was a long and thorough process that began early last year," Dilena said. "Getting a designer or illustrator to capture a determined, ...