Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...

Topping the list for the fourth year in a row is Apple, according to Kantar BrandZ. ChatGPT and Chipotle also made the list ...

In a year in which the total value of the Top 100 reached an all-time high of $10.7 trillion, Apple has once again led the ...

Meghan Markle renamed her lifestyle brand from American Riviera Orchard to As Ever in February. The Duchess of Sussex ...

Since 2006 over $9.3tn has been added to the Global Top 100, now valued at $10.7tn.Now in its 20th year, the Kantar BrandZ ...