In February 2022, PSD, an underwear brand, announced a new partnership with Bronny James. Other ambassadors of the underwear brand include NBA players such as Jimmy Butler, Ja Morant, Trae Young ...

Despite lackluster production in his lone collegiate season, Bronny James kept his name in the 2024 draft with agent Rich Paul insisting his client will require a standard NBA contract and not a ...

Bronny James made history with his father, LeBron James, during the NBA preseason. They are teammates on the Los Angeles Lakers after the franchise used a second-round pick on Bronny James in the ...

LOS ANGELES -- Four minutes left in the second quarter, it was time. LeBron James and his son, Bronny, rose from the Lakers bench and walked toward the scorer's table. The crowd noticed slowly ...

One of the biggest talking points heading into the 2024 NBA Draft has been the future of Bronny James. The son of NBA legend and all-time leading scorer LeBron James, Bronny entered this year’s ...

As Bronny James was introduced by the Los Angeles Lakers on Tuesday, the elephant in the room was present in corporeal form. LeBron James stood behind reporters, wearing a black hoodie ...

When asked about the deal, Bronny had this to say: “I’ve been wearing PSD for as long as I can remember,” James said in a news release. “When the connection is real and authentic ...