Following a successful return at the 2024 NRL Grand Final, Bundy Bear has well and truly awoken from his fifteen-year hibernation, appearing in three new entertaining TVCs as Bundaberg Rum ...

Bundaberg Rum has resurrected its iconic white-furred mascot, Bundy R. Bear, in its last brand platform, via Leo Burnett Australia. Debuting during the 2024 NRL Grand Final, the ‘Forever Classic ...

First there was Foster's, then Castlemaine XXXX, now global drinks group Diageo plans to take Bundaberg Rum on to the international ... Ads featuring Bundy the bear pushed the larrikin element ...

THERE is no sign of a last drinks call in the Bundy Bear's future, despite what you may have heard. As the much-loved Bundaberg Rum brand announced a change to the Bundaberg Distilling Company’s ...