Bundaberg Rum has resurrected its iconic white-furred mascot, Bundy R. Bear, in its last brand platform, via Leo Burnett Australia. Debuting during the 2024 NRL Grand Final, the ‘Forever Classic ...

THERE is no sign of a last drinks call in the Bundy Bear's future, despite what you may have heard. As the much-loved Bundaberg Rum brand announced a change to the Bundaberg Distilling Company’s ...

Following a successful return at the 2024 NRL Grand Final, Bundy Bear has well and truly awoken from his fifteen-year hibernation, appearing in three new entertaining TVCs as Bundaberg Rum ...

Two great Australian icons, Bundaberg Rum (or Bundy as it’s known to its ... The new campaign, featuring the iconic Bundy Bear, is all about making good times with mates timeless, through ...

Bundaberg Rum has terminated its 10-year relationship ... Last month, Bundaberg redesigned the iconic “Bundy R. Bear” image on its packaging, marking its first major brand makeover since ...