So I won’t. But instead, let me draw your attention to a remarkable coincidence. A Facebook group popped up yesterday called: “Save The Bundaberg Rum Bear.” It’s got a nicely created ...

Bundaberg Rum has resurrected its iconic white-furred mascot, Bundy R. Bear, in its last brand platform, via Leo Burnett Australia. Debuting during the 2024 NRL Grand Final, the ‘Forever Classic ...

IF you listened hard enough, you could almost hear the faint roar of a polar bear as Bundaberg Rum's tourist trap was ... of the unique assets we have that draw people from all over the world ...

Following a successful return at the 2024 NRL Grand Final, Bundy Bear has well and truly awoken from his fifteen-year hibernation, appearing in three new entertaining TVCs as Bundaberg Rum ...

Bundy R Bear, as he is known, is the polar bear that has adorned Bundaberg Rum labels since 1961. It was introduced by Sam McMahon, brother of then Prime Minister, Billy McMahon. “He’s a much ...

ADVERTISING for Bundy Rum's new drink will feature Bundy R Bear, who has been "long absent from our screens”. And just in time for summer, Bundaberg Rum has launched a new pre-mixed drink ...

Diageo Australia has launched a new TVC and through-the-line campaign promoting Bundaberg Rum’s newest pre-mixed beverage, Lazy Bear. In response to more casual daytime drinking occasions, Leo Burnett ...