Riccardo Tisci’s First Burberry Design Is a $400 T-Shirt. The designer ushers in his own era at the British brand with some high-end merch—and a new way to get customers shopping for it.

Burberry introduces the Pocket Bag campaign starring Bella Hadid. Courtesy of Burberry, photo by Inez and Vinoodh. While Burberry might be best known for its signature tartan plaid, there’s ...