At BK, having it you’re way now comes with a crown ... new directive, according to a report. “You rule” has been the tagline on Burger King’s advertising campaigns. “Say it’s a guy ...

“It forces that extra two minutes of engagement,” said the CEO of Burger ... it’s a guy who’s like 38 years old, no kids in the car, and I got to say to him: ‘Do you want a crown?’ ...