Social media marketing has become a vital component to the market mix of many businesses–large and small. After all, there are 4.9 billion people who use social media platforms worldwide and so ...

Social media marketing has come a long way. What worked in 2018 (posting frequently and chasing likes) is now almost ...

Since 42% of Americans use social media platforms to find the small businesses they support, according to an October 2022 NerdWallet survey, it's not a strategy you want to skip.

Social media can be one of your business’s most powerful tools — but it can also pose risks if left unchecked. With platforms ...

Before social media became popular, most customers considered businesses to be impersonal entities. However, social media opened up a new level of dialogue between a business and its consumers.

Ellington suggests businesses define their goals on how they want to use social media and on what platforms. Then, think about what are the desired outcomes.

Shopping hit record numbers this holiday season. Here's how small-business owners can invest in social-media marketing to take advantage of the rush.

According to a Women’s World Banking report, women-owned businesses are more likely to use social media to promote their brand and products than men-owned companies (94 percent vs. 86 percent).

Negative Effects of Social Media on Business. Only one in seven companies has a formal process in place for the use of social networking in their businesses, a survey by Cisco Systems Inc ...

How women use social media to grow their businesses. Social media is a key tool for female entrepreneurs for many reasons. First of all, it’s affordable. Women can organically reach and identify their ...