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I write about the future of books and the business of storytelling. You might not have heard of book cover design's "7 second" test, but if you've ever wondered through a bookstore, you've ...
Book cover design is big business, and publishers spend a lot of time and money making sure they get it right. In most cases, the cover of a book is a reader’s first interaction with a story.
Michele DeFilippo, owner of 1106 Design, says: “A successful book cover design is part art, part science, but mostly business. A book cover has one job–to make people look.” Here are a few ...
Thousands of distractions are just a click away. Is it any wonder that book-cover design is more important than ever? Good-looking books aren’t new, of course. Booksellers have long understood ...
Among the many challenges book cover designers face is trying to represent a book’s premise or main character without getting so specific that readers are left with little to imagine.
How do book covers communicate with an audience? How do designers and publishers make their decisions? And how can it go wrong like this? I’ve been a book designer since the 1990s, working with ...
They had highly tactile covers and used bold period typography to give a sense of when and where each book was coming from. The following year we got Penguin by Design, an illustrated history of ...
the paperback design was tweaked “to speak to the widest possible audience,” says John Freeman, the book’s editor. Paperback The Vintage cover ditched the thin, hardcover scribble for a ...
Finding the right cover and jacket design for a book can be one of the most exciting parts of the publishing process—and one of the most challenging. Indie authors will want to give some serious ...
Of course, this isn’t to say that what hits the market is bad—in fact, I’d contend we’re in a golden age of book cover design, with each publishing season bringing a deluge of insanely ...