When Cadbury launched ‘Gorilla’ in 2007 the brand was suffering after a salmonella scare, and despite the brand’s former marketing director admitting it was the hardest concept he’s ever had to sell, ...

In launching its new Dairy Milk Bubbly, Cadbury is centering a social media and experiential campaign around Joyville--an imaginary wonderland where its chocolate comes from.

Cadbury Schweppes' <CBRY.L> drum-playing gorilla ad in 2007 helped the world's largest confectionery group boost its underlying sales growth to become one of fastest growing sweet maker and ...

Cadbury's has not been awarded a royal warrant for the first time in 170 years, barring the company from using the Royal Arms on its products for the foreseeable future.

The relaunch of the 1980s chocolate bar Wispa, combined with a powerful marketing campaign featuring a drumming gorilla, has ensured the recovery of Cadbury Schweppes' UK chocolate business this year.

When Cadbury's Dairy Milk chocolate bar was losing its market position, the company turned to a drum-playing gorilla to boost its visibility. The beefy gorilla, who rocked out to Phil Collins ...

Host of “The Drew Olson Show,” which airs 1-3 p.m. weekdays on The Big 902. Sidekick on “The Mike Heller Show,” airing weekdays on The Big 920 and a statewide network including stations in ...

The Cadbury's advert featuring a gorilla playing drums to a Phil Collins song is this year's most popular television commercial, according to a survey.

Have regular Aussies even seen the original Cadbury ‘Gorilla’ ad? And if so, do they realise ‘100% Palm Oil Free’ is a parody? Do they care?

He's the world's most famous gorilla, playing the drums to an audience of millions in the Cadbury ad. But how's it done? With 27 radio-controlled motors, a three man team and countless hand-tied ...

Most marketers seek ads that deliver instant, one-off success, but the ideal campaign is an idea that runs indefinitely while only the execution changes.

Cadbury "gorilla" wins Campaign of the Year Rarely is one TV ad so utterly absurd and effective that it touches a nation, reshapes a brand and leaves advertising purists scrambling for the rulebook.