A dealer holdback is a percentage of the overall MSRP or car invoice price that automakers pay dealers for making a sale. To help give buyers an idea of what these machines should actually cost ...

A dealer holdback is a percentage of the overall MSRP or car invoice price that automakers pay dealers for making a sale. To help give buyers an idea of what these machines should actually cost ...

If you're in the market for a new car, you’ve probably come across terms like MSRP and invoice price. Both terms are used to describe the cost of a vehicle, but there are a few key differences.

Nissan is greenlighting dealers to advertise cars 10-15 percent below invoice. Dealers want to move ... not taking on the added cost of increasing sales by itself. “Nissan is saying, ‘We ...