While the graphic logos of Duracell, Tiffany, or Corona may not immediately come to mind, the copper top, the robin’s egg ...

A strong brand experience is the result of carefully orchestrating every interaction a customer has with the brand.

A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

For the second year in a row, University of Iowa Health Care was dubbed the No. 1 “most humanizing” U.S. health care brand, ...

As Margaret Mary Health (MMH) approaches the one-year mark leading up to the grand opening of its new hospital, the ...

But the more she stared at the brand’s orange-and-black logo slapped across the top of the hand, the more she felt that she’d become a walking billboard, she told me. Bionic (or myoelectric ...

The logo lockup can be used in general applications, such as a headline or a signoff. The lockup is set in Helvetica Neue Extra Black Condensed. To establish a consistent, strategic brand, please ...