A strong brand experience is the result of carefully orchestrating every interaction a customer has with the brand.

While the graphic logos of Duracell, Tiffany, or Corona may not immediately come to mind, the copper top, the robin’s egg ...

A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

For the second year in a row, University of Iowa Health Care was dubbed the No. 1 “most humanizing” U.S. health care brand, ...

So its branding needs to be equally interactive and fluent. It needs to evolve beyond static logos and consistent palettes to encompass voice, motion, and immersive touchpoints. Look at Google’s ...

When applied thoughtfully, and in the appropriate contexts, CU Boulder’s logos and design elements create a cohesive and impactful brand experience for all audiences. Logos, Lockups and Seals At the ...

Social media users react to Walmart's logo redesign Walmart's new branding has made the rounds on social media, of course, with many users suggesting that the retailer's new look is strikingly ...

Walmart is refreshing its logo for the first time in nearly two ... Walmart U.S. "While the look and feel of our brand is more contemporary, our refreshed brand identity reflects Walmart’s ...