Carlton Dry has taught students of the ‘Temple of Dry’ how to be like the beer: free from complication, perfectly balanced, never bitter and always smooth. The integrated campaign is an ...

The campaign’s hero 60-second TVC is centered around students studying at the Temple of Dry under the watch of Master Dry, who enlightens his pupils on the philosophy of Carlton Dry.

Carlton & United Breweries (CUB) is raising awareness of Carlton Dry 3.5% ... We wanted to tap into this cultural shift on beers and fashion to make work that gets Aussies talking at the pub, ...

We wanted to tap into this cultural shift on beers and fashion to make work that gets Aussies talking ... “We recently revealed Carlton Dry 3.5% is the no 1 selling newly-released beer in the ...

Australian beer brand Carlton Dry has created a catch-cry Christmas song in the lead up to the festive season with creative agency Special Group. A tongue-in-cheek cover of the Christmas classic ...