Cowboy hats aren’t just a Western tradition in Colorado, they’re a booming business For many hat shapers, their craft was passed down from generation to generation ...

And, when Queen Bey announced “Cowboy Carter” during the Super Bowl, Google searches for “cowboy hat” surged more than 212% worldwide, clothing retailer Boohoo reported to Footwear News.

Of course, the festival is also an opportunity to dress for your favorite artist and Chappell Roan gave scores of pink cowboy hats their moment on Sunday. And even though this year's festival was ...