Wait, Why Is the Cartier Tank Such a Big Deal? “I don't think there's any watch more important than the Cartier Tank,” says Kevin O’Dell, a vintage watch dealer and avid Cartier collector.

They were or are massive fans of a tiny watch: the Cartier Tank. The Tank could be the most timeless watch of all time. Modeled after WWI Renault tanks, the square watch was first introduced in ...

The Cartier Privé Tank à Guichets is available in yellow gold, rose gold, and platinum, alongside a limited edition Oblique ...

The watch in question is the new Tank à Guichets, arriving as part of the Cartier Privé collection, which showcases limited-edition and highly sought creations. After spending a morning wearing ...

Created in 1917 by Louis Cartier, the watch’s design reflected the view from above of a World War I tank, with a rail-track minute counter, Roman numerals and a blue cabochon. That purity of ...

In fact, I never wind it. I wear a Tank because it’s the watch to wear!” The Cartier Tank Francaise Quartz Women’s Watch is a timeless icon of sophistication and elegance. With its square ...

Click here for all our reports from the watch world's biggest annual event. Just how rare is the Cartier Tank à Guichet, perhaps the most unconventional spin on the world’s most iconic square ...