The Champions League, a bold rebrand of the ... re seeing the best of the best,” says Hugo Hensley, head of sports services at Brand Finance, a leading brand valuation and strategy consultancy.

"This acquisition enhances Authentic's position as the largest sports and entertainment licensing company worldwide," the brand management firm said. Champion's roots are in gym apparel ...

Champion has now secured the rights to produce licensed apparel for the NFL, adding to its existing portfolio of league partnerships, including the NHL, MiLB (Minor League Baseball) and PLL (Premier ...

Meg Jacoby, the newly crowned world champion, made history at the ... As part of Team Amazfit, these elite athletes will not only serve as brand ambassadors but will also work closely with ...

Sports grounds you. Brand-building forces you into the public ... co-owner and vice president of the Atlanta Dream and two-time W.N.B.A. champion; Jesse Palmer, television host and entrepreneur ...

Alex Harrington is a contributing sports writer located in the West Midlands ... By partnering with Red Bull, a well-known brand in the motorsports industry, the team is readying to increase ...

In April, global retailer The Athlete's Foot revealed its partnership ... and Billings said the NCAA Division I women's basketball champion was one of the main brand ambassadors that the ...

As part of Team Amazfit, these elite athletes will not only serve as brand ambassadors but will also work closely with Amazfit's research and development team to drive product innovation and ...

Zepp Health's Amazfit smartwatches and fitness wearables continue to unlock potential for endurance athletes ... brand by Zepp Health (NYSE: ZEPP), today is excited to announce that HYROX ...