Life-Space, Australia's leading probiotic brand, officially announces its partnership with badminton player Goh Sze Fei as the Brand Ambassador. This dynamic collaboration reflects Life-Space's ...

"This acquisition enhances Authentic's position as the largest sports and entertainment licensing company worldwide," the brand management firm said. Champion's roots are in gym apparel ...

The Champions League, a bold rebrand of the ... re seeing the best of the best,” says Hugo Hensley, head of sports services at Brand Finance, a leading brand valuation and strategy consultancy.

New Era Cap, LLC, the international sports and lifestyle brand and official cap of the National Basketball Association (NBA), ...

Champion has now secured the rights to produce licensed apparel for the NFL, adding to its existing portfolio of league ...

Meg Jacoby, the newly crowned world champion, made history at the ... As part of Team Amazfit, these elite athletes will not only serve as brand ambassadors but will also work closely with ...

In April, global retailer The Athlete's Foot revealed its partnership ... and Billings said the NCAA Division I women's basketball champion was one of the main brand ambassadors that the ...

We will still work with athletes of course, but in a slightly different way. Right now, we are not focused on paid content creation or advertising. Yes, it has its place, but our investment is in the ...

As part of Team Amazfit, these elite athletes will not only serve as brand ambassadors but will also work closely with Amazfit's research and development team to drive product innovation and ...