Champion laundry detergent has been around for a while. The brand was launched with very little fanfare, if there was any, in 1997 and has since made its way into the hearts of millions of ...

This case study describes a TV advertising campaign launched in 2011 in the Philippines by Champion, a laundry detergent brand, to protect its market leading position against rivals Unilever and ...

In today’s fierce battle of laundry detergents, one brand comes to mind whenever these tenets for success are mentioned. Champion laundry detergent rose to prominence by taking the path few big ...

This case showcases how a local Filipino detergent brand reached the number 1 spot in metropolitan Manila defeating global giants – P&G and Unilever. Champion Detergent did this through a powerful ...

In the spot, which is running in Metro Manila and key markets in the country, Mel Tiangco, news anchor of GMA 7's 24 Oras, tells the audience that the reason they have never heard of Champion ...