Champion laundry detergent has been around for a while. The brand was launched with very little fanfare, if there was any, in 1997 and has since made its way into the hearts of millions of ...

Champion laundry detergent rose to prominence by taking the path few big players dared tread. It grew around the principle that putting the needs of the consumers above anything else was the key ...

This case study describes a TV advertising campaign launched in 2011 in the Philippines by Champion, a laundry detergent brand, to protect its market leading position against rivals Unilever and ...