Brand owner: Peerless Products ManufacturingAgency: PHD Media NetworkBrand: Champion DetergentCountry: PhilippinesChannels used: Outdoor, out-of-homeMedia budget: Up to 500k Executive summary This ...

As Champion detergent moves with the changing times, it is not enough that the brand rests on its laurels. A strategic roadmap was put in place to bring Champion to where it is today and usher the ...