The Jumpman Cheeto is three inches long and inside a small diorama of the 1985 Nike photo that launched the logo and encased in plastic. On the back, it lists Jordan’s vital stats and career ...

A crunchy “Flamin’ Hot” Cheeto that happens to be shaped like NBA superstar Michael Jordan’s “Jumpman” logo is up for auction at the Goldin auction house’s website.

Cheetos come in all shapes and sizes. But a few years ago, a snacker stumbled upon a particularly unusual looking version of the crunchy treat: a Flamin’ Hot Cheeto that looked like Charizard, a ...

Shaped like the character Charizard, and nicknamed Cheetozard, the uniquely shaped spicy snack was sold for $87,840 by Goldin Auctions.

A Cheeto shaped like Michael Jordan's iconic Jumpman logo is up for auction weeks after a Cheeto shaped like a Pokémon sold for $87K.

A single Flamin’ Hot Cheeto shaped like an iconic Pokémon was purchased at auction for a staggering $88,000.

Just weeks off the heels of a five-figure sale for Cheetozard-a Flamin’ Hot Cheeto shaped like the famed Pokémon Charizard -a new memento shaped like the Michael Jordan Jumpman logo has emerged.

Nike, Hershey’s, Cheetos and Johnsonville had the most emotionally evocative video ads of 2016, according to research released by video advertising measurement company Ace Metrix.

“AIR,” directed by Ben Affleck, tells the story of Nike’s game-changing sponsorship deal with a rookie Michael Jordan and the world-conquering shoes that emerged from it.

There is not even a passing reference to the victims of unethical business practices; the “suicide shifts” at Cheetos factories or Nike’s historic associations with sweatshop labour.

KN polls kids on whether they would pay thousands for a Pokemon-shaped Cheeto after one sold for $87,000.

A Cheeto shaped like Michael Jordan's iconic Jumpman logo is up for auction weeks after a Cheeto shaped like a Pokémon sold for $87K.